110115 YouTube helps drive Korean pop around the world

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    tank3006
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    110115 YouTube helps drive Korean pop around the world

    Post by tank3006 on 2011-01-15, 09:00

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    SM Entertainment has used YouTube to help spread their artists in various countries. Due to the accessibility and popularity of YouTube around the world, consumers can easily type in search queries to look for new music videos and performance clips.

    An example of the success is through their one of their most popular groups, Girls’ Generation. The group made their first trip to Japan and surprisingly sold out an entire arena for their showcase concert. Prior to the concert, SM Entertainment had released a music video on YouTube and temporarily allowed fans to share the video, creating a lot of attention for the group.

    Their strategy proved successful and other Korean entertainment companies such as YG, JYP, Cube, and DSP have also set up their own YouTube channels and blocked illegally uploaded videos. As a result, these companies have received many subscribers from numerous countries.

    YouTube helps the companies market outside of Korea without having them to open offices or partner with foreign labels, providing a cheaper and more accessible option as many people are now connected through the internet. More and more K-pop artists are gaining fans across the globe through YouTube, with many fans uploading their covers of popular songs and dances.

    Have you discovered new singers through YouTube?

    source: Wall Street Journal
    via: koreaboo.com


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    hawtpasta
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    Re: 110115 YouTube helps drive Korean pop around the world

    Post by hawtpasta on 2011-01-16, 13:09

    This news is so true .
    Where else do think the foreign fans get to know the girls .
    IT IS YOUTUBE .
    but yet , they want to delte the videos in youtube.
    cannot blame them tho.
    management company and broadcasting company is different thing .
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    lovemenot_bear
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    Re: 110115 YouTube helps drive Korean pop around the world

    Post by lovemenot_bear on 2011-01-20, 16:57

    what would I do without you youtube??? :bounce:
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    Fuguzors
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    Re: 110115 YouTube helps drive Korean pop around the world

    Post by Fuguzors on 2011-01-24, 12:25

    lovemenot_bear wrote:what would I do without you youtube??? :bounce:

    I think you mean:
    What would we ALL do without youtube.
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    lovemenot_bear
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    Re: 110115 YouTube helps drive Korean pop around the world

    Post by lovemenot_bear on 2011-01-24, 14:22

    Fuguzors wrote:
    lovemenot_bear wrote:what would I do without you youtube??? :bounce:

    I think you mean:
    What would we ALL do without youtube.


    well of course :cheers:


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